Viacom onderzoek naar jongeren en films (the love it)

We leven in de gouden eeuw van televisie en games en schermen zijn overal, maar toch blijken jongeren volgens nieuw onderzoek van Viacom nog steeds erg te houden van films:

Young people love movies!

  • Over half go to the cinema at least once a month and over three quarters watch movies at home at least once a week.
  • More than half (58%) even consider themselves film experts.

Cinema audiences look for the movie first, cinema experience second. Nearly 8 in 10 young people say they only go to the movies when there’s something specific they want to see.

“Going to the movies” is an experience that extends beyond the cinema…

  • Most young people come prepared and educated. 70% research a movie before committing to watching it. Owing to this interest, extra content that’s released before a film can drive undecided audiences to the cinema. Before watching a film they look for:
    • Interviews with actors/actresses
    • Interviews with producers/directors
    • “Making of the movie” clips
  • Over 9 out of 10 young people like to learn more about moviesafter watching the film. After viewing, they are interested in:
    • Extra/deleted scenes
    • Outtakes
    • Behind-the-scenes footage

And after so much investment into a movie, one viewing is not enough for some fans. More than a third (35%) of young people have gone to see a movie in the theater more than once.

Films are also an important part of young people’s TV viewingrepertoire. Over half are watching movies at home multiple times per week.  In fact, 78% say that when they’re looking for something to watch on TV, they love coming across a great movie.

At home, viewers seek a personalized movie experience that is entirely dependent on their mood. Movies help young people unwind and escape, and provide an opportunity to get together with friends and family.  And while of course audiences get excited about seeing the latest blockbuster, nostalgia and classic films are also an important part of the mix.

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