Werk en economie zijn in tijden van crisis belangrijke thema’s. Nielsen rapporteert er over in hun nieuwe Nielsen Global Survey of Consumer Confidence and Spending Intentions.
Er zijn wel duidelijke verschillen naargelang het continent:
- North Americans were more optimistic about job prospects and recessionary conditions than in Q3
- Declining confidence in Europe spread from troubled to core countries
- Consumer confidence in developing Asia-Pacific markets outperformed developed ones
- Latin American respondents were confident for the year ahead
- Consumer confidence declined among Middle Easterners and Africans
