Via How Cool Brands Stay Hot het nieuwe Mindshare’s Culture Vulture over ‘The Entrepreneurial Spirit’. Vanaf nu wil Mindshare elke 3 maanden een rapport uitbrengen over ondernemerschap bij Generatie Y. (je kan het hier downloaden voor iOS) Check ook zeker hun Vimeo-kanaal.

De belangrijkste inzichten uit de eerste editie:

• Living in the digital age has also made available a wide array of channels for youth to develop their entrepreneurial ideas and take them to the global stage.
• Young entrepreneurs from Thailand place a premium on creativity in launching their new business concepts, while their counterparts from more traditional economies, such as Portugal, prefer to take the tried-and-tested route.
• Most young entrepreneurs in Malaysia prefer the slow-but-sure approach as they eventually turn their part-time interests into full-time endeavours, while more than half of young Argentinians prefer to launch their own companies rather than work for someone else.
• Young entrepreneurs in Argentina and Japan rank high in terms of creativity, while confidence embodies business ideas from the UK and Indonesia, she said.
• Almost 60 per cent of China’s Gen Y population are open to the idea of taking risks, while only 15 per cent of their counterparts in Japan are willing to do so.
• Hong Kong’s business landscape is experiencing a paradigm shift with the emergence of Gen Y social entrepreneurs, while South Korea’s counterparts have preferred to embark on tech start-ups, owing to the country’s well-developed infrastructure.

Maar hoe maak je jongeren ondernemend? Opgelet, niet per se dat ze later ondernemers zijn, maar dat ze ondernemend zin?Dit is het thema van de lezing van John Seely Brown over ‘cultivating the enterpreneurial learner in the 21th century’ die hij onlangs gaf op Digital media and learning conference in San Francisco (de lezing begint rond 14 minuten):