Het regent vanavond onderzoeken, op de blog van Edelman (gehackt door de dochter van de baas 😉 ) komen deze opvallende resultaten:

1. 70 percent of Millennials keep coming back to companies and products they like; the U.S. was the most loyal at 80 percent.
2. Millennials dream of lives with higher income and financial stability (20%) more often than better health (2%) and increased happiness (2%).
3. 74 percent of Millennials surveyed indicated they had talked to a friend about a favorite brand in the past week, and 54 percent had talked to a friend about a product they don’t like.
4. Goals important to Millennials are having a balance between work and life (84%) and having a rewarding career (85%).

Download hier een overzicht van de globale resultaten.