Onderzoek van Jochen E. Gebauer, Mark R. Leary en Wiebke Neberich op de data van een Duitse datingsite toont dat de invloed van een naam behoorlijk groot is:

“The main finding here was that people with unfashionable names like Kevin or Chantal were dramatically more likely to be rejected by other users (i.e. other users tended to choose not to contact them). A user with the most popular name (Alexander) received on average double the number of contacts as someone with the least popular name (Kevin) … However, the researchers also found that people with unpopular names were more likely to smoke, had lower self-esteem and were less educated. What’s more, the link between the popularity of their name and these life outcomes was mediated by the amount of rejection they suffered on the dating site – as if rejection on the site were a proxy for the amount of social neglect they’d suffered in life.” (bron, gevonden via Freakonomics)

Het abstract van het onderzoek:

Can negative first names cause interpersonal neglect? Study 1 (N = 968) compared extremely negatively named online-daters with extremely positively named online-daters. Study 2 (N = 4,070) compared less extreme groups—namely, online-daters with somewhat unattractive versus somewhat attractive first names. Study 3 (N =6,775) compared online-daters with currently popular versus currently less popular first names, while controlling for name-popularity at birth. Across all studies, negatively named individuals were more neglected by other online-daters, as indicated by fewer first visits to their dating profiles. This form of neglect arguably mirrors a name-based life history of neglect, discrimination, prejudice, or even ostracism. Supporting this argument, neglect mediated the relation between negative names and lower self-esteem, more frequent smoking, and less education. These results are consistent with the name-based interpersonal neglect hypothesis: Negative names evoke negative interpersonal reactions, which in turn influence people’s life outcomes for the worse.