Reclame en de generatie Y… het zullen altijd koele minaars worden. Een nieuwe trend die The Cool Hunter signaleert zijn ‘branded whores’:

“This cynicism has spawned an amusing trend  where cool young things – we’ve dubbed them The Brand Whores  – are appropriating corporate logos and turning them into ironic fashion symbols. From McDonalds to KFC, Brand Whores are poking fun at brands and our rampant consumerist culture. Not that the brands mind, we presume. Any opportunity to have their logos splashed about – irony, or no irony – is a chance to market.”

(Source: the Cool Hunter)