“Cyberbullying awareness video #DONTRETALIATE marks the beginning of our global education and awareness campaign for all forms of cyberbullying. The film imparts an important and compelling message to not retaliate when being cyberbullied through the harrowing story of a young girl who becomes the target of online bullying, a story that has become all too common in recent times. In fact during production of this short film, there were three cyberbullying related suicides in the UK alone.”