VIMN blijft regelmatig info lossen uit hun Nickelodeon Kids and Family GPS-onderzoek, zoals hier.
De achtergrond van het onderzoek bij bijna 4000 gezinnen met kinderen tussen 8 en 14 jaar in 19 landen (waaronder Nederland) vind je samengevat in deze video:
Dit leverde deze inzichten op over het gezinsbudget:
In some countries, families report that their financial situations have improved year to year.
- Parents in Brazil, China, Malaysia, Philippines, and Singapore say that their financial conditions have changed for the better
- However, in some countries parents say they’ve had to cut back on unnecessary expenditures: Italy, Spain, Poland, Netherlands, Japan
Parents around the world encourage their kids to be financially responsible.
- Over half (53%) of global parents believe their kids understand the value of money—especially in the Philippines, Malaysia, Australia, Poland, Canada, and the UK
- 38% of global parents believe kids should have to buy certain things with their own money—especially in Germany, Mexico, Spain, Sweden, Australia, and China
- 22% of parents believe their kids get everything they want—most commonly in Italy, Russia, Brazil, UK, Malaysia, and Singapore
Millennial parents worry about money more than Gen X parents.
- Being able to pay the bills (91% Millennial parents, 81% of Gen X parents)
- Job security (83% Millennial parents, 76% Gen X parents)
- Losing home (75% Millennial parents, 61% Gen X parents)
Looking forward, it remains to be seen how financial concerns will color the lives of the next generation.
- The global economic crash had a huge impact
- However, families in many countries say their finances are now improving—this could mark a turning point
- Parents and kids alike remain concerned about job security
- Many parents find it hard to save, but still want their kids to be financially responsible
- Millennial and Gen X parents are similar in how they educate kids about money