Vond deze video van de BBC via Larry Ferlazzo. De video blijkt al drie jaar oud te zijn, maar relatief weinig bekeken dus deel ik hem ook nog maar even hier.

“From the Super Bowl to feel-good, beautifully crafted Christmas campaigns, advertising is particularly good at attaching emotions to brands. Luckily Robert Heath from the University of Bath is on hand to explain how advertisers use our emotions to influence our subconscious minds – and more importantly how to resist them.”